Next came the Production Control Room (PCR) where the news is edited and advertisements are added. Another method commonly used here is a ‘voice over’ which is a recorded voice that is played back like a commentary on the scenes flashing on the television screen. It is controlled by the anchor with the help a foot pedal. It is placed below the camera and prompts the anchor about the text of the news to be read.
We also saw a teleprompter which is a display device. This technique is used a lot for weather forecasts. We saw a green cloth known as the ‘Chroma Wall’ where the background behind the reporter can be changed to any graphic as per requirement. We also got a chance to visit the studio of channel ‘Tez’ where we learnt about new techniques used by the media. After a brief discussion we went to the first floor and were shown a live telecast and some of us even came on television behind the woman who was being interviewed. On our visit we learnt the functions of the media and also about the technologies developed to give special effects. As we entered the mediaplex we were astounded by its size and the colossal screen that welcomed us with the “breaking news”. The 4 channels that are telecast from here are ‘Aaj Tak’, ‘Dilli Aaj Tak’, ‘Headlines Today’ and ‘Tez’. On 13th December 2012 we visited the India Today Group Mediaplex ( Aaj Tak Studios).
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